We want to redesign our entire menu. This design will be displayed on 5 HORIZONTALLY mounted 50" LED TVs behind our service counter, where our cashiers take orders. It must be intuitive for the customer to read and understand within a couple seconds.
We are looking for a design that is modern, clean, urban and intuitive.
Font: Urban influenced and imperfect fonts for header (scratched/textured font, but should still be legible) We offer many menu items, so please find a way to make all the text look visually pleasing. Ensure that all text is easy to read.
Photos: For each TV, aim to use 3-6 photos. Use a mixture of photos and minimalist illustrations.
Inspiration: Influenced by urban and street food aesthetics. Banh Mi is considered street food and I want the menu to reflect that.
Color Palette: Darker Colored Background. The color palette should be muted, toned down and simple. The design should be minimal, but eye catching.
Since many of our customers are Americans who are trying Vietnamese food for the first time, we want a menu that is visually informative and easy to comprehend.
Text/Content: For the Banh Mi menu and European Sandwich mean - please add this text below. Please emphasize this in some way, as we want to upsell this menu item