Tower is a direct to consumer brand that produces and directly sells beach lifestyle products. We're the brand, the manufacturer, the retail shop & the marketing arm all in one. We also champion work/life balance with the 5-hour workday that we invented.
¿Qué te inspira y qué diseño imaginas para tu empresa?
The contest is to create the graphic design layer on top of our existing beach cruiser frame and bike design. The frame color is a matte black and we can add stickers and such onto it, design elements, and maybe a metal "emblem" up front. The seat could even be branded. The matte black frame design and base color is set. As is the brown seat, grips, and brown white-walled tires. We just need you to come up with the frame design details to incorporate in our branding.
All of our products and clean and classic looking. I've attached pictures of our surfboards, skateboards, paddle boards, and sunglasses. We'd like something classic and clean looking here, less is more. We have both a word logo and an image logo, and we use both on all of our products. Additionally, as we invented the 5-hour workday and I've written a book on it called "the Five Hour Workday", we are starting to put the hashtag "#5HourWorkday" on our newer products (see the beach tent in the attached images).
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