We create reusable tote bags out of repurposed clean hospital plastics. Our business takes a Circular Economy approach whereby we are trying to design out waste, or create products out of waste using a process known as upcycling or repurposing. We are targeting online and brick and mortar retail shoppers who are willing to pay more for the premium and most sustainable option. It is likely that our products will be popular with millennials and environmental activists. People who work in healthcare are usually very enthusiastic about these bags as well because they see how much of the material these bags are made of gets thrown away.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We would like a design to be printed on our tote bags that will help to sell them by making them look awesome. We would like it to be themed around any of the following: making sustainable choices, circular economy, choosing reusable over disposable, upcycling, environmentalism, preventing ocean plastic waste, etc. We commonly use the catchphrases "Bags That Do Good" or "The World's Most Sustainable Tote" but don't necessarily require that to be in the design. We would really like to see something that pops and makes you want to show off the bag and design on it, while simultaneously embodying the aforementioned ideals.
We use heat-press branding machines and order our images (plastisol) from a third party supplier and apply the images to the bags ourselves. Less colors and no gradients makes the plastisol sheets cheaper for us (we pay more per color up until 4 colors, then flat rate), but we would be willing to spend the money on more colors if it makes it look really good. That being said, if you can make it look really good with less total colors and no gradients that would be ideal. The materials that the bags are made of are kinda blunt blue colors (see attached images of different products that designs would go on), and it would be cool to incorporate the background color into the design without having it be part of the image that gets printed on (although not necessary). Also I attached an image of our logo that would be cool (although not necessary) if it was included in the image in a subtle way. We are very open to any and all ideas and would be open to choosing multiple designs if we like more than one of them, or continuing to work with the designer who wins the contest. ***Added note 8/6: I have attached a new image detailing the size of the image on the bag. I will have to check with our manufacturer to see if we can make the bags with images that completely cover the entire outside, as the material will likely need to be stamped with the image before being made (a reverse of our current process). I apologize if that changes concepts, it was an oversight on my part in lacking specificity in the brief. I wont have time to get a definitive response from manufacturer before contest ends.
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