We are a small family owned business in Bloomington, IL, but we are a national brand. We are known for our Original Peanuts. We sell a variety of nuts and merchandise direct to our customers. We want to have fun with the brand. Currently, our audience is on the older side, but we really want to bring in the younger crowd.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We want our graphics to be fun! We love the "craft brewery" feel, and our nuts go perfect with a good beer, so why not capitalize on that? We like a classic vintage feel, but still like to keep the masculinity of our brand. For our most current shirts we have most of them distressed, we love the look but we know it isn't always necessary. We have a couple logos, but we want to do more than just slap a logo on some merchandise. We are hoping for more of a graphic design that we can easily put on things like glassware, apparel, stickers, etc.
BEERNUTS.com is our website, a refresh of our site is in the works, please don't use it as a bench mark for your design process. However, you can still find all of our products to become more familiar with what we sell. Our style guide can provide some easy requirements that we have to hit, for example if red is used it has to be Pantone 201C. We don't want our style guide to limit anyone's creativity, but it is a great tool to build off of. We hope that our Beer Guy t-shirt that we have attached inspires you in the direction of the graphic we would love!
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