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Gamifying a retail beauty product
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Cosmetics & Beauty
This app is a venture in using gamification (game design) to make it more engaging, fun and motivational when using the Oil of Olay Pro-X Microderm Abrasion product. We already have engaged the client and have concepts and features they are happy with. I will post some rough design metaphors to work from. We are looking for mocking up screens to showcase potential look and feel for the app. I stress, that this is simply for look and feel and not for functionality and concepts. I will also supply style guide to work from.
The colors, illustrations, photography for this will follow the clients brand guidelines. I have included a file detailing that. Hopefully that should make some of the overall look and feel style pretty easy! We're wanting innovative use of screen layout, navigation to differentiate this app.
The style and theme of the application needs to be consistent with client branding guidelines. I will attach file. We are looking for mocks for two screens: 1) WELCOME: Opening Splash Screen - The primary imagery should be focus on female beauty, facial cleansing, etc. Look at Oil of Olay Models or facial cleansing on Google and you'll find some references. I'm liking the concept of a full screen background photo (or video clip) with overlay menu items. Those menu items should: a) Getting Started; b) Product Overview; c) Reporting / Progress; d) Fun; e) Shopping; f) Settings. For reference, download the "Dwellable App" from Apple's App store and see their opener. 2) USE PRODUCT: This is the primary screen and will show how to use the product. The concept here is to take a photo of the person (facial tracking) or just use a silhouette / outline of a face and then have the user follow along with the cleansing process. If you look online at the Olay Pro-X product you will see it's a rotating brush. We would envision a linear video style animation showing the product being used to go from key regions of the face for a period of time before moving to the next. For illustration purposes, maybe start with the forehead area shaded / highlighted, some kind of timer (like 12 seconds left on forehead), next they would move to nose area, cheeks, chin, etc. . . . please email me with any questions as I'm sure this will require clarification as we move forward. Common to ALL screens should be: 1) As part of this app is for users rate how they think their progress is going. That will be compared to how they originally gauged their condition. If you look at the Withings Health Mate app, they have a genius little "butterfly" logo those 4 key areas and their current progress. I want some sort of symbol based on Oil of Olay branding that can serve a similar function. There are five things we will track (Health Mate's butterfly icon tracks 4). Those 5 things are: 1) Skin tone / even tone; 2) Fine lines and Wrinkles; 3) Acne / Blemishes; 4) Oil / Dry Skin; 5) Dark Circles Puffiness. This symbol should be put at the top left of the screen. 2) Bottom menu - Thinking of icons for major features (see attached PowerPoint file). The menu will allow users to scroll items left/right (there may be more features / icons than are visible at one time). Thinking of 5 icons across bottom and "current screen" icon (showing current feature active) would be in the center. See PNG file uploaded. 3) At top right, we will be giving points / badges for using the product continually. Some sort of point counter at top right. These points will ultimately be used for digital coupons, product discounts, etc. I'm sure there will be more clarification as we move forward so please ask as many questions as you need.
What to avoid
Avoid making it too complex or too cumbersome. This needs to be simple, clean and easy to use from a user perspective. I've put together a PPT file that we showed the top level concept and background research we did for the application. Slides 8-21 showcase the primary features that will be in the app. These can be used for coming up with icons for the main menu. That PPT file has been uploaded with other files. Thanks!
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