! Very important:
See attached prototypes for a better understanding on what we seek. You will find screenshots named after the feature itself, so you can see where it fits and what's the main idea. The main screen will consist in Cards with the following features:
- Trending (shows trending Stickers and GIFs); Journey (gamification feature); Typing Skills (typing statistics and performance); Deal of the Day (a promotion/discount/offer); Idiom of the Day (a quote, proverb, saying)
- Try different approaches (uneven cards, disruptive design etc.). Cards must have rounded corners, but barely visible (1 - 2px). No horizontal scrolling!
- Play with shadows with/without complementary colors. Again, this must be minimal.
- Font: Roboto Font Family
The app is an extension of a custom keyboard. Its purpose is to encourage engagement and return rate. The app will be used to show Daily Typing Skills, Performance and Statistics, Deals/Promos if the Day, Idioms (proverbs), Stickers and GIFs and some more.
The user will also have a Profile Screen
The main app screen (and major app screens) must be, as much as possible, a hybrid between apps like Instagram and Virgo Video (formerly Flipagram) and other clean and frictionless Social Media apps, and have a sleek, professional look, with some "wow-factor" touches.
Please see attached documentation for color guidelines and some examples of suggested approaches.
Look and feel need to be sharp and eye candy. Simplicity is the main keyword. Cognitive load is a blocker for users.
!!! Please see attached main app_prototypes.rar for an extensive understanding of the environment.