Cómo juan LV comenzó su viaje en sitio web y aplicación
¿Cómo se te conoce?
InStyle (we don't really want change the logo, we need to develop the concept of it, website and so on around the logo).
¿Cuál es el eslogan de tu compañía?
Unconventional Passion (tbc)
Cuéntanos a qué tipo de público quieres llegar
strategy, sales and promotion of high contemporary fashion brands to the top stores worldwide.
As the fashion world is overwhelmed we need to be original, fun and elegant.
We just updated the logo to a minimal and timeless style as we are a box that contains many other brands. InStyle is it's on brand with a strong character, fun and happy.
Brands we like are:
Cabana (http://www.instagram.com/cabanamagazine/?hl=it), Fornasetti (fornasetti.com/it), Love stories (lovestoriesintimates.com/), Maxfield (maxfieldla.com/), Colette (http://en.colette.fr/), Off white (off---white.com/) due to the contrast between elegance and unreality the you feel as you see their products.
Our values are: Passion (put yourself in the game), Respect for the little as much for the big, transparency and thoughtful disagreement.
Our mission is to create a company that offers all the services in fashion to develop a competitive and high quality brand in all its needs ( Strategy,sales,communication,logistic,production,design)
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We need to develop a concept that creates curiosity and cause a smile. Fashion is about fooling ourself, teasing and creativity as lightly as possible. Not being afraid to dare. As serious as cool as possible.
we have 2 selling campaign a year (each of them split in PRE and MAIN season) with a theme that needs to be developed and applies to several materials like: invitation, website, adv, the way we present all the brand during the specific season. It will be also important to develop gadgets every season. We are also planning a super event in an year and half that will be the conclusion of a long adv campaign that will tease all our customers. Our idea is also to take advantage of our beautiful showroom in the center of Milan (i.e. sentences on the mirrors that customers during their visits might post online to create even more buzz).
We want to surprise and have different themes or ideas every 6 months based with a core identity. i.e. pics, patches, patterns, drawns etc..
THE GOAL IS TO DEVELOP A CONCEPT THAT WE NEED TO APPLY TO OUR WEBSITE, EVENTS, GADGETS,COMPANY PROFILE AND ADVERTISING.
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