We have an upcoming Fathers Day campaign, for which we would like the following assets to be designed:
* A horizontal strip ad (measuring 950 x 40 pixels) to appear throughout our site
* A hero graphic for the landing page on our site. This hero should be 950 pixels wide x 190 pixels tall; the right 1/3 will be treated as a background image, over which HTML content will be laid later; the left 2/3 should feature Fathers Day content.
* See attached images for examples and necessary images sizes.
* Design should be cohesive among all creative.
* Call-to-action should be prominent/clear.
* Copy should be clear and concise. Creative copy is good, but clarity of message should prevail. Suggested/preferred copy inserted below.
* Use brand-appropriate colors (as exemplified by our site at http://www.alibris.com) and incorporate brand/theme-appropriate merchandise (our customers respond well to featured merchandise).
SUGGESTED COPY (and capitalization)
MAKE DAD'S DAY (hint: he doesn't want a tie) | Find greater gifts for Dad [CTA]
Landing page hero:
MAKE DAD'S DAY with greater gifts
* Books > Ties
* Movies > Cologne
* Music > Maserati*
See gift greatness below [CTA]
* Good, you're paying attention!