Cómo markLW comenzó su viaje en otro arte o ilustración
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
DietSensor is the first nutritional coaching App that helps people manage their diabetes, weight or improve their fitness. It connects to a scanner and digital scale to scan food molecules and weigh portions and to wearable devices such as Fitbit and Jawbone. The App is focused to people with diabetes, the obese and fitness enthusiasts.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We want to create a Bear character that can become the "spokes-model" for the DietSensor brand. This character will be used to advertise the product on the website, Facebook etc and should be able to be made into simple animations or Gifs. The bear should have a "human" feel and expressions. Rather than show overweight people we want to show an overweight bear that gets help by using the DietSensor product. Ideally people with weight problems will look at the bear and affiliate with the character without being offended.
This project can morph into a longer term project for the designer if they have animation skills. Imagine the bear interacting with a smartphone and food in promotional ads and videos.
We see the first deliverable as follows.
1. Bear character rendering - A few rough options from which we will select a final character with front, side and rear views.
After this stage is complete we will develop the character into a simple ad for Facebook and then into a 45 second promotional video that demonstrates the key product features.
I'm including some rough concept ideas to give you a basic feel of how we're thinking. These simple ideas need to be developed into a more realistic character while keeping the simple essence and naiveté of the cartoon character.
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