Within SFH there are several projects. These projects focus on different components of reproductive health either directly or indirectly. Some of the projects are; Enhancing Nigeria’s Response to HIV/AIDS funded by UKAID, Expanded Social Marketing Project In Nigeria funded by USAID, Global Fund Malaria Round 8 project, Global Fund Project, Africa Health Market Equity the Women’s Health Project, The Maternal and Child Health Project funded by Gates’ Foundation, Social Franchise, etc.
Our Core Expertise
Social Marketing: SFH is the leading organisation for socially marketed products in Nigeria. These products range from HIV to maternal and child health products. With a robust distribution chain including depots, wholesalers and sales team spread across the county, the organisation is well positioned to ensure these essential products are on the shelves of service delivery points and other non-traditional outlets across the length and breadth of the country. The primary goal of the distribution team is to ensure target populations in rural and hard to reach areas have access to these efficient and cost effective products.
Behavior Change Communication: SFH employs objective BCC approaches to promote behaviour change amongst target populations. With a team of young and vibrant communication experts, we are leaders in use of IPC, mass media and print media to communicate key messages in a systematic way that have created measurable health impact over the years. In addition, SFH is gradually reaching out to other population groups through the use social media while developing a huge audience and followership base within a short period.
Collaboration: SFH has in store, a vast track record of successfully executed projects. These successes were only recorded because the organization has progressive built healthy association with national, state and local partners in the implementation of her programs. Having strong ties and working relationship with policy makers (across all tiers of government) as well as the private sector, community leaders, religious leaders, implementing partners, community based organisations, community/tribal groups has contributed to accomplishments recorded through the years.
Evidence Informed Intervention: All SFH programs are closely linked to scientific researches conducted locally or at the national levels. SFH has been a major contributor in terms of funding and offering technical inputs to national and state wide surveys. SFH also has a team of researchers who routinely lead internal studies. These surveys with indicators across the various intervention health behavior objectives provide useful information which guides the designing, implementation and sustenance phase of program interventions.
Who are we talking to?
The 2016 calendar target audience include policy makers, community leaders, donors, members of NGOs and civil society organisations, private and public health facilities.
II. KEY CONSIDERATIONS
1. Cultural Sensitivity
Whilst the issues of reproductive health as well as maternal and child health in Nigeria can provoke heated debate, virtually all stakeholders are of the opinions that something must be done. The messages need to draw on cultural knowledge to enhance acceptability across Nigeria. It is vital that the calendar is of excellent quality but with a local flavour in an accessible style.
2. Language of the calendar:
Corporate calendar is in English.
The tone is to be persuasive and modern, but not flippant. Humour may be used (and indeed may be highly effective) but should be done so sensitively. The style should be “down to earth” as we are aiming for the calendar to be: Positive, Uplifting and Empowering. This is vital and should be the foundation of everything we do.
The calendar should have a strong, simple message delivered in an engaging and realistic way. It should be memorable, entertaining, yet provocative.
Executions will be used in Nigeria only, but could be used during exhibitions and at conferences in other countries to illustrate SFH activities.
The materials should be ready for printing by November 20, 2015.
• Additional information
SFH has rights to all designed and produced materials.
SFH logo and type font must be used
Corporate slogan ‘...Creating Change, Enhancing lives’ to be captured
Designs to be in portrait format