Cómo aj7V comenzó su viaje en otros, libro o revista
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
We're targeting customers interested in work, outdoor, and cowboy boots. We sell footwear in those three primary categories to men and women. Overall, our business is 70% men's and 30% women's footwear.
In men's our categories as a percentage of sales are:
60% Work Boots and Safety shoes, 25% Western/Cowboy boots, and 15% Outdoor/Hiking footwear.
In women's our categories as a percentage of sales are:
7% Work Boots and Safety shoes, 65% Western/Cowboy boots, 7% Outdoor/Hiking footwear, and 21% casual/fashion/equine sport footwear.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We want to design a catalog cover for our footwear catalog which includes the following: 1) Front cover, 2) inside front cover, 3) inside back cover, 4) back cover.
Our primary goal is to use this as a catalog to grow our work and safety shoe business, but we will be including our outdoor/hiking and western/cowboy categories in the catalog as well.
We are thinking of making the catalog so it reads from two directions - i.e. if you open it from one end it will feature men's, and if you flip it over it will feature women's.
The dimensions of a single page in the catalog are 8.5x11, so the full layout will be 17x11.
There are three attachments
-A hand-drawn sketch of the of font/back cover orientation
-A photo of a proof from a small pamphlet we designed in house to exclusively promote work boots
-A PDF of our logo
-An EPS of our logo
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