Cómo cris.garrick comenzó su viaje en otros, negocios o publicidad
¿Cómo se te conoce?
Chicago Title Insurance Company (South Carolina office)
¿A qué sector dirías que pertenece tu empresa?
Bienes raíces e hipotecas
Cuéntanos a qué tipo de público quieres llegar
Our office is the one, local (state) office of a nationwide company. We offer title insurance on real estate / property closings. Most of our communication is educational, and we have a build in audience of attorneys who are certified to write title insurance through Chicago Title, and with whom we already have a relationship with. Most of our communications are with those agents.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We want to start a monthly newsletter / e-blast called "Know to Grow," as there are major changes in our industry on the horizon, and we believe that the more knowledge these attorneys/agents have, the better their business will fare. We are looking for a banner image (with the "Know to Grow" text inluded) that represents growth, and have been thinking along the lines of tree/plant/flower - something organic and clean. In our Shutterstock searches, we've all preferred images on singular, isolated plants in a pot - something like a bonzai, or an orchid. As most of our audience are men, we had trouble deciding on a plant / flower that was "manly enough." And while the bonsai is nice, technically it's growth is stunted, so that doesn't work. So we're open to some creativity there. Our original idea was a single gerbera daisy, with the logo imprinted over the flower pot as branding ... but see said "manly" comment, and the fact that none of us are graphic designers. I'm envisioning greens and blues, since we're dealing with growth, plants, nature, etc.
We already have a company logo, which I can provide. It is a very simple "rook" within a circle. We'd like the company logo worked in if possible, but it is not a deal breaker. Also, I'd like to be able to separate the "Know to Grow" text from the main graphic when / if needed in other communications.
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