I have a series of Star Content Principles that I would like wrapped in design.
The goal is to organize the information in a graphical way to give people a "cheat sheet" and point of reference.
What we create will live on my website and be available for download.
Audience is B2B marketers with a focus on software and technology companies.
Here is a link for context on the type of thing I'm shooting for - not the design aesthetic but rather the way the document will be used: http://jonahberger.com/wp-content/u…STEPPS.jpg
Design direction: I don't want to go over the top with the hollywood theme here. It should feel modern, cool. Think silicon valley. Not cheesy hollywood. If we want to use any hollywood motif (not sure we do but in case it's what you're feeling) keep the tone like this - classy, cool: http://www.eventappstarpower.com/
You can find my website at http://www.brendandell.com to see how I'm doing things - content still needs to be finalized.
You can see the style is minimalist. The website currently uses helvetica neue font but this isn't a must use.
The focus should be laying out the content in a way that makes it easy to digest, but also attractive, interesting, new, important.
That said - I'm very open to ideas so please feel free to put your own lens on this as long as things stay clean and easy to read!