Cómo tracey.wallace1 comenzó su viaje en otros, negocios o publicidad
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
Cuéntanos a qué tipo de público quieres llegar
The target audience is the executive (C-Suite) at a legacy brand (think Oracle, IBM, etc.) The product/company (SoftMatch) works to match legacy brands with innovative startups to re-energize legacy brand revenue streams and investment in new technology and systems. Companies they've worked with are HomeAway and TicketMaster, for instance.
¿Qué te inspira y qué diseño imaginas para tu empresa?
I need a white paper designed and delivered in PDF. The client likes this style of white paper: https://cdn.shopify.com/s/files/1/0…2_2016.pdf (especially page 7 and 110), but the format of the white paper we have if not as data heavy. Instead, the white paper we have is story-line heavy. So, I'd like to see designs which pull out quotes and use creative word/storytelling design elements to move a reader along. We do need to balance a line between corporate and innovative (startupy). From where the executive is, to where they could be going.