Cómo NoCrayonLeftBehind comenzó su viaje en otros, negocios o publicidad
¿Cómo se te conoce?
No Crayon Left Behind
¿A qué sector dirías que pertenece tu empresa?
Comunidad y sin fines de lucro
Cuéntanos a qué tipo de público quieres llegar
A Non-Profit 501(c)3 environmental and charitable organization which collects crayons that have been briefly used and then discarded by patrons of restaurants and gifts them to organizations that serve under-privileged children.
Our mission is two-fold. First, by delivering potentially hundreds of thousands of like-new crayons into the hands of children rather than landfills, we support a healthier environment and promote the benefits of reuse and recycling. Second, by providing this most basic of art supplies to under-privileged children, we give them access to two of the most empowering resources of all: their own imagination and creativity.
Our audience is predominantly the customers who dine at these restaurants. We want them to know they're frequenting an establishment that goes the extra mile to help kids and the environment. This is positive P.R. for the restaurants that participate in our program, but also good P.R. for our organization, as it helps raise awareness of us and our mission.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are looking for a decal of significant but unobtrusive size that restaurants can display on a window or glass door near their entry that says that their establishment is a participant in our program, meaning that they donate their crayons to us. Something bright and cheerful, so that customers will notice it. It should read something like: "We participate in No Crayon Left Behind." Or: All crayons left behind by customers will be donated to No Crayon Left Behind."
And it should include our logo, and then something like, "For more information, visit nocrayonleftbehind.org. Find out how we're helping children create a healthier, more colorful environment!"
We have two logos. Our original logo has a banner attached to the right of the image of the planet. The second was not originally designed as the logo, but was a tweak on the logo to make it fit a thumbnail image for twitter and LinkedIn. I'm beginning to think perhaps this thumbnail version is a better logo... but I'm willing to leave it to the designers to decide which they prefer. Perhaps their vision will help us decide!