Launch of our new & exciting IPhone App that allows people to read, listen and see pictures of selected "hot spots" in a well-known historic francophone community. In order to invite people to the launch we are hosting a "Foire Gourmande". This event will have a few exhibitors, food, art & music.
1 Background / Overview:
Basically, we are targeting anyone who is living in the Temiskaming region that has a smartphone or interested in francophone history and fitness. Generally, people who like to get involved and feel excited about something that's happening in their area.
2) What is the objective, the purpose of the ad?
We want people to show up to the "Foire Gourmande" to enjoy all of the events, keeping in mind that the main event is the launch of our program TIC.
3) Target audience: who are we talking to?
The audience is comfortable with new technology, and have the knowledge to test new smart phone apps or widgets that leverage their time. They like to learn and discover. These people want to know and do more than the average traveller.
4) What's the single most important thing to say?
ARTEM brings you TIC (Tournées intéractives francophones). Come learn about it. We're featuring our first "big tour" Le vent dans le voiles (Sailboating in the Temiskaming region). < Primary aspect of poster.