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Lendlease owns an manages The Streets of Barangaroo. A thriving commercial, retail and residential hub in Sydney's CBD.
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We are running a campaign in early 2019 called 'Colour the Streets' This event invites all stakeholders of the Barangaroo precinct and the wider community to support and celebrate diversity and acceptance of the LGBTI community, in line with the Sydney Gay and Lesbian Mardi Gras.
The Streets of Barangaroo will be transformed into a vibrant hub over the campaign period, awash with colour, art activations, fun retailer-led events and speaker series.
The Streets of Barangaroo will be creating limited edition PRIDE pins to celebrate Colour the Streets. All proceeds will be donated to ACON who specialise in HIV prevention, along with lesbian, gay, bisexual, transgender and intersex (LGBTI) health.
The popularity of pins is on the rise, the trend is called ‘flair’. Pins can adorn anything from purses to denim and sweaters. Pins offer wearers an avenue for self expression, as LA weekly described it, they are “sort of real-life emoji, displaying your mood and interests to the analogue world.”
What better (and fabulous) way for our community to show their support of the LGBTI community!
Pins will be available for sale for $5 at various retailers throughout The Streets of Barangaroo.
We would love for a designer to create the artwork for (4) versions of the pins that embody the pride spirit and vibrant rainbow colour palette.
We have attached the style guide and artwork specifications for the manufacturers of the pins. Will require artwork files by mid January 2019 for consideration.
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