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ZoolaMat is a baby play mat designed to give babies a softer, larger space to develop their motor skills (tummy time, crawling, sitting).
Target audience are parents (mothers) to babies ages 0-1, particularly first-time parents to newborns. These parents buy the highest quality items for their child, care about aesthetics and appearances of products (like expensive and expensive-looking things, brands).
The play mat will be something they will want to display in their living room for people to see and not hide in the baby's room. similar category- diaper bags (petunia pickle bottom)
¿Qué te inspira y qué diseño imaginas para tu empresa?
The play mat will have a fabric cover that can be removed and washed. It will be made of 100% cotton (potentially organic).
We need a design for the cover which is 54x54 in size (to be printed on cotton knit fabric).
Desired design elements:
1. Natural, clean look, but not sterile.
2. Baby feel (colors) with an adult style (pattern). We don't want the usual baby images. We like geometric patterns. Think high end decor for nursery. You could combine 2 types of fabric (one with pattern, one solid for example) but keep in mind that sewing should not be too complex for cost purposes
3. Design should be recognizable to strengthen the branding potential
4. Brand name (ZoolaMat) should be incorporated to design but tastefully. Could also be just in a tag, open to suggestions.
Examples of patterns we like (but in no means limited to other options): http://www.discounteddesignerfabric…QgodlFQAHA http://www.babybedding.com/lilac-ge…ric-fabric http://www.artfire.com/ext/shop/pro…ies/fabric