As we see it, there is a gap in the market for minimal, elegant Brazilian Jiu-Jitsu apparel. We want to create a line of products suitable for your casual practitioner, that differentiates itself from the loud fightwear look that is more suitable for the sports competitors and MMA fighters.
When we started BJJ ourselves we found these ‘cage fighter’ clothes far too brash to wear, especially when you are a beginner and don’t want to stand out too much. We ended up sourcing our equipment from brands like Nike and Adidas – who don’t do legitimate rashguards, only compression gear which isn’t efficiently sustainable for grappling. But we didn’t feel comfortable wearing loud fightwear so we settled for this. We want to create apparel that doesn’t scream ‘I’m a fighter’. We want to bring stylish, classy, minimalist designs to the BJJ and MMA market.
All being said there are a handful of companies closely adopting this minimalist style.
• VHTS New York (America)
• Progress Jiu-Jitsu (Europe)
• Roll Supreme (Europe)
• Enois (America)
Our influences come outside of BJJ. Sleek minimalist designs from brands like Nike and Underarmour is what’s missing from BJJ.
We need a fresh looking rashguard which shows class and style. We want this to be catered for new starting white belts as well as the veteran black belts.
It needs to look premium and stylish. As if you could wear it out and about as well as the gym.
You did a great job on creating our logo and capturing our brand identity. We don’t need anything too elaborate for this. It needs to be basic but to also stand out. Play around with the logo and typography where you feel necessary.