B2B HTML Emails that Evoke a Response and Motivate Action

Carloan.com and AVV Web Control

Carloan.com and AVV are both members of the Dominion Dealer Solutions family of brands that provide products and services to auto dealers across the US.

We are reaching out to existing AVV customers for the first time to offer them additional support in their goal to SELL MORE CARS!® with their AVV Web Control Internet Lead Management (ILM) system using Carloan.com auto finance leads and consulting expertise. Part of this outreach is in the form of HTML emails.

Content is still under development, we're relying on you to come up with the compelling visuals.

-working in sales at auto dealerships
-US-based – ages 25-54 – “driver” personalities – gender neutral
-Think of them has having ADD, we have to capture their attention fast
-Tech savvy, intelligent, numbers-driven
-Very busy
-interested in selling more cars, and quickly.

Themes: “Keep it in the family” or “Friends and Family”

Brand Buzzwords: Polished, professional, trustworthy

Primary objective: = Conversion - induce visitors to click through to a landing page

Relevant company websites:
http://www.carloanco.com
http://www.avv.com

Requirements
• Two versions of an email layout in graphic format and supporting HTML
• Maintain common color scheme for AVV brand
• Stock images allowed with proper disclosure
• Include both company logos
• Not cartoonish or outlandish (see buzzwords)