Bollywood meets the MOMA or Tate Gallery.
The idea is to use contemporary Bollywood images which have been stylized using the signature of famous artists iconic artworks.
Cutting edge Pop art designs using Bollywood imagery in a contemporary format. Use Bollywood images using the unique signature of famous Contemporary & Classical artists i.e. Andy Warhol, Frida Kahlo, Raja Ravi Varma, Gaugin, Matisse, Souza, Manjit Bawa etc...
These graphics would be used in the public spaces & hallways of our Atrium Hotel building in Mumbai, India. They would also be replicated as logos, room art, on sales collateral, T Shirts, merchandise & car detailing.
The idea is to create a new idiom for Indian design using Bollywood as a theme to create a new distinctive design based Hotel Brand.