Create an Iconic Image that demonstrates Optimal Function

FUNCTION

Chiropractor. CrossFit athlete and affiliate owner. Opening a multi disciplinary healthcare facility, operating under the umbrella brand of FUNCTION. 3 branches: chiro, athletic therapy, and CrossFit.

We are a value driven, solution focused company. FUNCTION is a healthcare facility that was started with one fundamental goal in mind: Physical Optimization. We make things happen. Our products and services are the catalysts for real-world health outcomes that will enable you able to do whatever it is you want to do physically, only BETTER.

Our practice focus is functional correction. We perform a complete Functional Evaluation of the prospective client, analyze their results and make the appropriate recommendations. We offer a complete solution. This means that not only does the client recieve care, but are instructed on home strategies to assist in the correction and return to the zone of optimal function.

Our target market is folks with muscular aches and pains, chronic pain and those who are interested in fitness.

Our ideal client would be a mom who wants her bikini body back, who may have some aches and pain issues, in the age range of 25-45.

We also are focused on athletes, first responder like law enforecment, fire and military.

Our clinical practices attract folks with the follow 'Secondary Conditions'. A Secondary Condition suggests that there is a Primary Condition. In our world, this is abnormal function. The graphic needs to demonstrate NORMAL FUNCTION as a point of comparision so that the prospect can reference if they are normal or abnormal.

The second conditions are (but not limited to):
• Muscular tension/spasm
• Dowager’s (granny) hump
• Bone spurs
• Arm pain
• Excessive body fat
• Weakness
• Carpal tunnel
• Spinal canal stenosis
• Sluggishness
• Loss of muscle tone
• Degenerative disc and joint disease
• Fatigue
• Disc herniations
• Dizziness
• Low energy
• Joint stiffness
• Low and mid back pain
• Neck pain
• Headaches
• Knee pain
• TMJ problems
• Rotator cuff issues
• Shoulder pain
• Sinus conditions
• Numbness and tingling in the arms and hands
• Upper back pain
• Strength issues
• Wrist pain
• Golf and tennis elbow

We have consulted with a marketing person. Here is a link to his website and some of the posters and sell sheets that he sells. What is important to note is the colour schemes and shadow images. Our expectation is that the graphic will have the same 'flavour' if you will. In particular, please note the Normal Structure poster.

http://www.mindvirus.com/store/come…ategory=63

Please review the uploaded PDF, this is an example from the marketing person. Here are his comments on it:

"OBVIOUSLY this is just for fun, but the general idea is that you use a silhouette so that you are keeping the "image" of an ideal woman obscure. To the silhouette, your graphic designers would add call out points. Naturally, there are a number of ways in which to do this."

Additionally, we will use the image for a sell sheet with text as in attached Word document.

Callouts, with locations to place them right after:
Maximum Flexibility: Hamstring
Perfect Structure: On the spine
Optimal Physical Mechanics: Hip joint
Excellent Muscle Tone: Quad
Optimal Strength: Bicep
Sound Joint Mobility: Shoulder

Hope that gives you folks enough background. We appreciate your help!!

Trevor