Life Insurance - Banner Design Contest

Contact Insurance (http://www.contactinsurance.co.uk)

Contact Insurance is a personal protection specialist based in the UK. We are focused on customer experience and on getting our customers the best possible rates for life insurance and other personal protection products. We are “whole of market” and use ALL insurers in the UK to ensure most competitive rates for life insurance.

These banners are to promote life insurance.

Key life stages:
starting a family / having a baby
buying a home

Take a look at some of our competitor’s g banners to get an idea of what is working in the market place.

Norwich Union
(Flash): http://m1.2mdn.net/1268443/badges_7…finite.swf
(Flash): http://m1.emea.2mdn.net/1268443/Cat…60x600.swf
(Flash): http://m1.emea.2mdn.net/1268443/Fam…60x600.swf

LifeDeals.co.uk
http://www.lifedeals.co.uk/Images/n…anner3.gif

Moneynet.co.uk
http://www.couponcodes4u.com/public…neynet.gif

ASDA
http://www.creatives.smart-quotes.c…120x60.gif
http://www.creatives.smart-quotes.c…20x600.gif
http://www.creatives.smart-quotes.c…00x250.gif
http://www.creatives.smart-quotes.c…728x90.gif

Life Cover
http://banners.affiliatefuture.com/…/66026.gif
http://banners.affiliatefuture.com/…/66029.gif

We want to totally new designs, so please do not replicate these with a slightly better design. Use your imagination and experience to think what will work best.

Suggested messaging:

Contact Insurance: Personal Protection Specialists
Life Insurance from 17 p per day
Protect your family from just 17 pence a day
Life insurance for just £5 per month
Instant Online Quotes
Compare 300+ life insurance plans
One simple form, compare 100s of life insurance plans
Cheapest Life Insurance: Cover from just 17p a day

Some features of the banners which you could choose to include (but not required).

Anything that is eye catching
Images that say “family”
“Get Quotes”/ “Start Search” / “Compare Now” – or a similar strong call to action.
Revolving multi-coloured border
Contact Insurance URL/LOGO
Wants
An eye catching design, with a goal to encourage clicks that will convert.
Movement/animation
Inclusion of the logo

Final submission in .psd/.fla format, with compressed version in .gif/.swf of 5 banners, sized 234x60, 728x90, 300x250, 180x150 and 160x600.

You can submit either flash, gif, or both, but only submit one file per theme with all size banners to the contest.

Compliance with MSN Guidelines: http://advertising.microsoft.com/uk…nce-policy

Don't Wants
Replicas of existing banners.

Word brief: http://www.contactinsurance.co.uk/f…-brief.doc