Need to create an insert (i.e., cover) for a standard DVD case. Further need a matching design for the enclosed CD/DVDs'. Finally, we are seeking to establish a long-term relationship with the winning designer since we have several other packages (i.e., a case insert design and supporting CD/DVDs -- one or up to six).
So what does this potential meeting to the winning designer? That winning designer will most likely get lots of additional work from us since we will need to develop case/disc covers for these other program but want to keep a consistance across all programs.
Total packages in company = About 20 to be developed over the next three years.
Categories: Self-Development, Losing Weight, Stop Smoking, Health & Fitness, etc.
Individual audio and DVD programs => Typically with 1 disc
Advance audio and DVD programs => Could be from two to 10 or 12 discs. May or may not include supporting workbook.
Workshop/Live Seminars => looseleaf binders or some other printed material
Self-Development Topics: "Doing well in school", "Retain what you read", "Being a better and more supportive parent", "building a stronger interpersonal relationship with your spouse or partner"
Other categories will be developed long the same lines as above: Individual, advance. workshop/live etc. So would like some difference between categories so one could clearly see the differences (might be design color, both?) but also fully know they are part of the same family. Same design idea/concept within each category. You are the expert, be creative.
Additional points: I like simplicy, not being cluttered, good use of 'white space" etc. Bold, bright colors are OK but need to be aware of the final audience. Mostly young and younger girls but also collectors and adults. The later is the pain with work with and make happy. Have fun!