We're a small medical company based in Australia, and we sell a Swiss manufactured range of equipment.
We're launching a new campaign to promote the use of our defibrillators in 'everyday' arenas and we're looking for a super hero style cartoon character to represent the branding of these defibrillators.
We're promoting the idea that the areas where these defibrillators are located are 'safe', ie. if you have a heart attack where one of these is located then you have a much better chance of surviving.
Some examples of where these defibrillators would be located are, shopping centers, sports clubs, building sites, schools, airports, train stations, etc.
Our corporate colours are reasonably bright and bold, http://www.schiller.ch/images/logo.gif however we don't necessarily have to stick with them for this particular character as the defibrillators are grey, with some blue, and a red bag.