Shift needs help with our colours and branding our unique vehicles! Our vehicles (cargo trikes) are similar to a small cargo truck, and we intend to wrap the cargo box portion of them with custom graphics. We’ve attached some pictures of the trikes for your reference. We have a couple of design elements to work from already, including a logo (although the colours for it are flexible) and our signature "box" icon; but we are looking for help with a colour scheme and the background design for the trikes’ cargo boxes.
Ideally the vehicle wrap design would use 3-5 colours that we can then use in all of our branding. In addition to our cargo boxes, the colour scheme you use may appear on our website, jackets, business cards, etc. (Check out this example from a similar comany in Portland to get an idea of what we mean: http://b-linepdx.com/ – but we’re interested in something very different from their black, white, and yellow!). We like the idea of using a few different colours in our branding so that we have some flexibility and can personalize it in creative ways.
It's important for us that our branding be professional and clean looking, yet friendly! :)
Here are some words that we want our branding to conjure up:
- Personable, friendly, cooperative
- Professional, clean, quality, intelligent
- Efficient, reliable, quick, viable/competitive
- Fun, energetic
Our logo, name, and tagline should be displayed prominently on the vehicle wrap. 50% of the surface area of the side panels and 0.45 m2 on the back panel will be used for advertising space (so partition a space for it!) We’ve attached a simple mock-up of the side panel with a company’s advertising displayed in the space. In this mock-up we used our signature rounded box icon to frame the advertising space, but feel free present other ideas too!
We would also like the top of the cargo box to display our website in large letters (so it can be seen from office towers!): http://www.shift.coop
Here is the total area for printing:
35.5" x 48.5" (rear)
35.5" x 50" (top)
48.5" x 50" (side x2)
35.5" x 48.5" (front)
We would like the design format in a high res (e.g. 300 dpi to scale) vector illustrator file, with fonts converted to outlines, if possible.
Thank you! Let us know if you have any questions. We look forward to your submissions!!