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Visovations, LLC | We need a new BILLBOARD design!
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We are a design, development, and manufacturing company of innovative products.
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Hello Graphic Designers! :-) We need a billboard ad campaign for our product - Comfort Key. This product is made of high quality aluminum, stamped, anodized, and made here in the U.S.A. It is a stress reliever device, (may be attached to a key-chain [ see website below ]). This product is patented and "Comfort Key" is trademarked at the USPTO. The billboard will be approx. 10' high by 20' wide. The file should be designed using EPS vector format so it is scalable. We also request using Adobe Illustrator or InDesign and will need the .ai or .indd file for proper printing. Here is a URL to the location of the billboard, located on I-90 just west of Chicago. This billboard will receive at minimum 200,000 views a day as this is one of the busiest expressways in the country. http://maps.google.com/maps?q=539+west+algonquin+road,+arlington+heights,+il+60005&hl=en&ll=42.044767,-87.990746&spn=0.024094,0.055747&sll=37.0625,-95.677068&sspn=52.107327,114.169922&z=15 Please use the font Harmonia Sans Pro [ Semi Bold Italic ] for the words "Comfort Key" [ see website homepage ]. I own a legitimate version of this font and have attached the file. Other text on the billboard can be as you see fit. http://www.comfortkey.com We would like to use the following copy and website URL. If after reviewing the website and viewing that copy we would be open to any other suggestions you believe would be creative and work well. [ "Got Stress?" is NOT trademarked and is OK to use. ] got stress? get Comfort Key getcomfortkey.com your Comfort Key logo Instead of using an actual picture of the Comfort Key, we would like to use an abstract that catches the consumer's eye and draws them in, getting them to view the website. The URL getcomfortkey.com is currently being developed and will utilize the same design you create for the billboard. I want the consumer (driver in this case) who is probably stressed out from work, to see the billboard, see the soothing colors, see the soft gentle curves of the logo and the words "Comfort Key" and get them curious. Who doesn't want to reduce stress in our lives? While viewing logo designs on 99designs, I came across the following which demonstrate the soft gentle flowing curves of a typical abstract we are looking for to represent Comfort Key. I believe an abstract that represents the thumb and the Comfort Key ellipse (depressed area where the person rubs their thumb) would work very well. Watch the YouTube video and you will see how the Comfort Key works. http://99designs.com/logo-design/store/835 [ I like this one the best, except rotate or mirror the bottom curve 180 degrees so it's facing up, which would represent the ellipse on the Comfort Key. The three curves on top would be the thumb. other examples :: http://99designs.com/logo-design/store/19630 http://99designs.com/logo-design/store/17540 http://99designs.com/logo-design/store/5431 http://99designs.com/logo-design/store/3680 I don't know if 10' by 20' is a typical billboard size but keep in mind that people will be traveling at 65 MPH or greater so the sign should be high contrast and read easily. The colors need to be soothing. I leave the creative mix of these necessaries to you. >>> I believe in the quote from the architect Mies van der Rohe, "Less is more" - I like clean, modern, contemporary design. >>> I like the clean minimalist look of Sans-serif fonts. Thank you very much and I look forward to viewing your designs. Gary L. Kambic Chief Creative Officer Visovations, LLC 539 West Algonquin Road, Arlington Heights, IL 60005 217 840-8932 mobile firstname.lastname@example.org www.visovations.com
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