Both side panels of machine should be the same design and should flow together with the front panel. We like raw wood, primitive, simple, rugged, earthy, healthy, natural.
Red is a good color as it is eye catching and promotes the passionate side of our brand.
We like the design-feel here for example: http://www.pinterest.com/lululemon/…manifesto/
Please incorporate room for our tagline and some short descriptive text on the front...
Eat clean, train hard, live fully. (can be on side only)
Somewhere on front and sides:
Essential nutrition for every body.
Lean protein, healthy carbs, healthy fats.
Text style is up to you.
The logo can be used creatively as long as the text style and glyph are kept true. (Could be diagonal on machine, very large, etc.) Logo glyph can be moved in relation to text, could be in between the words alpha and box, etc.
Also on front and sides, and can be small:
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