Create a private label

Valora Group

Valora is a market leader in small outlet retail, selling convenience products through a network of standard format sales points, located at heavily frequented sites. Valora is looking for a private label design for tobacco products in germany and switzerland. The private label includes cigarettes, pouches and tins for low-price.

target audience:

sociodemografic
- male and female
- first focus 40 – 65 years, second focus 18 -25
- city and agglomeration
- occupational, pensioner

psychografic
- conservative
- smoker
- price conscious

purchase behaviour
- price sensitive
- smart shopper, trust in quality of less-known brands

communication behaviour
- classic print advertising
- instore advertising

Create a package design

products:
- 3 variations of cigarettes (medium, strong, additive free)
- 1 variation of pouches (additive free)
- 2 variations of tins (medium, strong)

brand character:
- good quality and low-price

design:
- conservative
- ageless
- minimal

- check industry trends and legal restrictions (e.g. space for health warning, branding restrictions etc.)
- less is more, creativity wins!