loya.ly is a new, lightweight loyalty points program that is available only as an API (and possibly later as a Shopify plugin)
It makes it surprisingly simple for a business to create a loyalty program that keeps customers coming back and buying again. loyal.ly operates silently in the background, and consumers only experience a fully branded experience on a clients website. it can be used to incorporate a points based loyalty program in any web app, or any e-commerce website or mobile app.
For example, a consumer who has made their first purchase with XY Fashions, is offered 1000 points to join the XY loyalty program, which is XY Fashions branded, (but quietly powered by Loya.ly) they sign up and get 1000 points. The points are redeemable for gift cards, or dollars off future purchases. Since they have one purchase,
When XY Fashions offers points for an action like "fill out your profile, make a purchase, or fill out a survey" it queries Loya.ly via API, and Loya.ly calculates how many points it will take to get that indivdual to buy.
Loya.ly is also the first of its kind, a "Programmatic Loyalty" Program. that automatically determines the points incentive it will offer to a unique customer, that will get them to buy again. It seeks to keep them buying, but at the lowest logical cost for the retailer/eCommerce company that is giving those points out.
Loya.ly is the URL that our website will be hosted at.