We are a strategic marketing consultancy business. Our main purpose is to humanize business, through a people to people approach. In a world that applies too much business sense to humans, we apply human sense to business.
The product we hope to design is unrelated to Innate Motion and came from one young man's intention to restore hope to disabled people in India, who could not afford to buy their own prosthetic legs.
Jay (aged 10) hosted his birthday party with his friends in Germany but instead of asking for presents, he asked all of them to donate money to a foundation in India, and in the process they participated in enabling +/- 20 people to walk with prosthetic legs.
He called the party "Kick4Legs" in typical, unapologetic kid fashion - and when we found out we wanted to help to bring this ethos of participative fun in the light of inclusivity to the kid's of the world.
We have new name for the brand: Kids for Equal Play
Our hope is to create a simple kit under this name, that lets every kid participate, especially the playful bridge builders of the world, who want to make a difference. They know how it feels to be excluded, and how fun it is when everyone is included.
It's for all kids, not just the "Mother Theresa" types with heightened social awareness. The kids who will really love this are bridge builders, who want everyone to participate - they want to share their happiness with others.
The kids / parents who want to take responsibility for through their own actions and make a visible difference to the world - through the transformative power of play.