We need a recognisable logo & brand that can not only go on the bow (front) and stern (back), but also visually recognisable on merchandise.
We have named the boat "Arena" after this famous quote. The name of the boat is the only word required in the logo.
""It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat."
We would like the design of the logo to represent the strength and passion of those who dare to fight in the arena, like we did in our business which led to the purchase of this boat. However, even though this quote is focused on males, the logo needs represent strong women and kids too.
Finally, we are a family of 2 adults and 3 children.