We want to make a real difference on the recruitment industry and redesign our whole Visual identity over the web. Our website, for the moment, is the same as any recruitment website (what we do, who we are, picture of people in suit and tie etc).
I'm the creator of Gates, my name is Guillaume, I'm French, 31 years old and we really want to be different.
What we are looking for and we need your help on this is to have the "personification2 of our recruitment spirit. Like a little "buddy" or a little "avatar2 (doesn't have to be human shape) that would guide our candidates and clients throughout the website and therefore, the recruitment.
This little "buddy" would be then declinet on all the goodies of the company(mugs etc), on our Christmas cards, and mainly, on the website.
It has to be: professional, smart, innovative, fun, creative, but most importantly inspire trust, professionalism, the sense of being accompanied.
I don't know if your familiar with the french yoghurt brand "michel et augustin" but they have a little cow that helps you and is on all the packages... I'd like something like that.
Recruitment is boring, it's time to make it fun. Can you help us?
other ideas: a little guy a bit chubby, in suit and tie
Ideally incorporated the sense of "switzerland" maybe a discreet little flag for example, ye're based in switzerland and we do things swiss style