Trolley Bags Ltd brings patented, innovative retail shopping bag solutions to shoppers, namely a reusable packing system that makes check out packing & sorting simpler, faster and better. Take a look at trolley bags @ http://www.youtube.com/watch?v=q2DhRuF_P1w
We also took part in Dragons Den and won investment take a look @
¿Qué te inspira y qué diseño imaginas para tu empresa?
We require a new logo for the product for use across all media (web-design, business cards, etc), a 2 colour version of the logo to be used on pack, a stylised image of the product spread out/in use and a packaging label redesign.
The logo should convey the key benefits of the product: It makes it easier and quicker for you to sort and pack you grocery shopping. The logo must include the Trolleybags.ie text and the slogan – “Packing, Sorted!”. The original logo (See attached) tried to focus on the speed advantage and the obvious placement of the product in the shopping trolley/cart but any redesign that can focus on sorting and speed would be an advantage. A version of the logo that also works as a 2 colour print would be an advantage as it could be printed directly on to the product.
The renders of the product spread out or in use would be used on POS or outer packaging to help shoppers visualise how the product is used. See rough image of product spread out.
On-Pack Label Design
The packaging label redesign should stick to the following key areas:
All bags should clearly be numbered 1-4 from smallest to largest. The current copy printed on bags can be removed and replaced with the new 2 colour logo.
Placement of new 2 icons on the inside of each individual bag to indicate the typical groceries that should be packed within to ensure easy sorting and balanced weight: i.e. bag 1 = Cans/bottles and detergents, bag 2 = meat & dairy, bag 3 = fruit and vegetables, bag 4 = Bread/Cereals and Toilet Rolls. See example icons. The placement of these icons should be on the inside of each bag close to the handle to allow them to be easily seen by the shopper whilst packing. Icon design at designers discretion.
Colour coordination of bags can be changed as per designers suggestions but we believe that bag 4 should remain orange. Possibly green for bag 3 (fruit & veg) and red for bag 2 (meat), etc. See example of colour coded chopping boards.
The “Heavy items to the front” image on the back of bag 4 should be retained. See attached.
When considering the label design and product images please consider how the shopper sees the product when it is on sale, i.e. wrapped up in a tube. This makes it hard for them to visualise how it can be of benefit to them and thus one of the key measures of success is how the new designs allow people to “get it” straight away, without seeing the product in use.
Any suggestions on improved copy are greatly welcome.
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