We sell a monthly subscription box for people to make their own cocktail at home. Each month, there's a new pair of cocktail recipes to try. The ingredients include liquor and fresh ingredients to make 2 cocktails from each box of ingredients. Liquor is shipped separately and comes from our liquor partners - but in our branded boxes. The target consumers are those in their 20's and up. Most of our customers are purchasing this as a gift (75%). Other customers who purchase for themselves tend to be couples of varying ages (30-50 age range). All are in the US. 80% of customers are women, but many of those women are purchasing this as a gift for a man.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need a design for our liquor shipments (measurements can be seen on the attachment): 1 Color (black) and printed on the outside only. Our box will be kraft colored.
This box is long and thin and holds 12-13 mini (50ml or airline sized) bottles. We also have two additional sizes of boxes we'll eventually want designed, so we'd like to ask the winner to work on those projects, too, so our boxes are all the same.
See the design we've used up until now. Keep in mind that this box was what we used in the past to ship all ingredients together, so the box is bigger. We no longer want to print on the inside. We would like to incorporate our existing logo into the design - doesn't have to be the whole logo...could be just the hexagon with the shaker inside or could be just our name. But a newer fresher look is welcome. We want to convey a fun, light-hearted vibe. Our old box said "Cheers!" inside. We're avoiding inside printing here, but a fun message of some sort is welcome. Funny gets extra points!
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