Cómo sarah.kleinman comenzó su viaje en otros diseños
¿Cómo se te conoce?
Salute American Vodka
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Cuéntanos a qué tipo de público quieres llegar
Salute is an American made Vodka - from the grains, to the distillery to the bottle itself- that has a good price and tastes great. We donates $1 to veterans for each bottle sold. The goal of this ad campaign is to get people ordering it at the bar for the 4th of July in the Upper West Side.
Exact mission statement: "Salute American Vodka’s mission is to financially support American heroes through the sale of high-quality, American-made craft spirits.
The first dollar of every bottle sold directly funds organizations that support veterans and other American heroes in their pursuit of an education, career success, and the American dream."
¿Qué te inspira y qué diseño imaginas para tu empresa?
We have 3 options for color themes: red, white or blue. White seems dull, blue is already claimed by grey goose, so red is probably the best choice. Open to experimentation here. Again, the goal of the campaign is getting people to order Salute in bars. You are welcome to get creative here, there is a list of drinkr ecipes on our site: http://saluteamerican.com/recipes/drink-recipes/
As seen here, we are really proud of our patriotic salute: http://www.wtnh.com/news/salute-ame…1204275478
however - we are not sure that bartenders will know what that is, so possibly a "Salute and Soda" might be the best direction. Again be creative.
The creative should be sized for Facebook news feed ads, Facebook Carousal ads, and Instagram ads. The goal of this campaign is to get people ordering it at bars. Success will be hard to gauge, but we think this will be a great start. This is the start of a new direction, so whoever wins may be asked to design an entire line of ads.
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