Welcome to the challenge! Your work is gonna be part of something BIG! So, we are trying to keep it just "UP Gear" or " UPGear" or "UPGEAR" or "UPgear" in the text format. Short and simple. Feel free to use your talent and WOW us! If you want to add image before Text, cool! If you wanna make it all one logo, awesome. But for marketing, favicon, etc, we need something simple that we can separate (the "UP" for example). Feel free to play with all inviting colors. This site is for women and men. Products for women, men, boys, girls, cats, dogs, etc. A small Amazon if you will so get creative!
Communication as we go. Keep it simple. Use inviting colors. Need the ability to separate the image of the logo for: favicon, marketing, etc. and also need the ability to change colors to white or black for marketing. So shadows, glare effect, shade won't work well. Will be appealing to both men & women. (OPEN FOR ALL IDEAS AND SUGGESTIONS!!! YOUR DIFFERENT IDEA MAY INTRIGUE ME TO CHANGE: COLOR, STYLE, ETC SO EXCITE ME)