Alwal Fitness is a gym franchise based in the Middle East. They also have an online presence where they sell supplements. They are targeting people that are concerned about living a healthy, balanced lifestyle both externally exercising and internally by eating a healthy diet and taking the right supplements. All their supplements are natural.
¿Qué te inspira y qué diseño imaginas para tu empresa?
My concern with the identity is the fact that the font they are using in the logo is dated. I also don't like the 'A' and the 'F' inside the marque. I'm looking to give the current logo a 'face lift'. I do not want the logo completely redesigned, rather 'modernized' and updated with better, more modern fonts. You have to maintain the colour palette and basic structure, but feel free to experiment if you feel you have a better idea.
Secondly I'll need a basic style guide to go with this logo. A look and feel that they could use online and in brochures etc.
You can visit the site here - Alwalfitness.com
Please communicate clearly the fonts you are using unless the font is tailor-made. Please stick to the colour palette as this will not change.
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