Cómo TrineMNielsen comenzó su viaje en otros diseños
¿Cómo se te conoce?
VIA University College
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
Cuéntanos a qué tipo de público quieres llegar
This specific taks/product is related to a RESEARCH PROJECT working with how sustainability is incorporated in companies business models and strategies. When companies intergrate sustainability in their business it can be a important part of their development as competitive enterprices. This project wants to know more about this topic in practical everyday business life.
The research runs for 1½ year. It is targeted at danish companies and focus especially at Small and Medium sized Enterprices (= SME) and mainly production companies.
The research will look into specific SME's sustainability work. The results will then be communicated and used for learning by other companies, business consultants and students at universities. This will continue for more than 1½ year and can be used internationally.
The research will run only in Denmark and hence the project name is danish. The title is:
Bæredygtighed hos SMV'er.
Sustainability at SME's. In the danish title there is the danish letter æ which translate into the letters ae.
The project is done as part of university work. The organization is VIA University College which is one of the largest universities in Denmark. Other partners are involved in the project as well. This means that there is several logo's involved in the communication.
¿Qué te inspira y qué diseño imaginas para tu empresa?
A VISUAL IDENTITY to the project name: Bæredygtighed hos SMV'er.
The project name is danish and means Sustainability at SME's.
We do not need another logo but need a clear visual id for the project. The visual ID can be in the form of collor, swush, shapes added or....
One of the challenges for non danish designers can be the danish letter æ which translate into the letters ae. We do need to use the danish æ in the title.
The project name and visual ID will be used in all types of medias from homepages, press relases, reports, e-mails, prints, brochures etc. It will be used everytime we mention the project.
Values we want signaled is: masculine, mature, economical, modern, playful, simple.
Visual style: simplicity, solid but also with and organic feel and have a clear graphic edge. Color preferences are: green, yellow, orange, blue, purple (not necessarily all of them).
As long a as you use the name you are free to design.
The final result must not be to heavy though.
We mostly use the font Calibri light when we write.
Attached is a cut from a document so you can see what it currently looks like.
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