Some more background info:
Create a great design for the tea adventure stand-up pouch packaging.
Use a colour scheme with three colors; (sky) blue, (spring) green and (misty) white.
White: represents the mist and the clouds, essential for good tea
Blue: represents the blue clean sky, clean air and no pollution
Green: represents fresh tea leaves and other green in the spring
Optional: Yellow: little bit of yellow/orange in one corner representing the sun
The standup pouch should create awareness for great tea. Tea drinkers should recognize directly that the leaves inside or high quality, natural tea leaves. The small leaf shaped name card on front of the standup pouch can be taken out and will contain information about the tea farm, the area, the altitude and as well steeping methods. When tea drinkers receive the package, they should look forward to drink the tea inside and will be informed about the tea.
Very clean, fresh and natural tasting and high quality product. We believe in our teas, we believe in good quality and would like our customers to be comfortable with both the packaging and the leaves inside.
1. Our packaging should be easily recognizable
2. When tea drinkers receive the package they should have the feeling of natural
3. When tea drinkers receive the package they should really look forward to drink the fresh tea inside
4. The white should be matt kind of white (not bright white)
5. The blue should be an obvious kind of blue, but still soft.
6. The green should be a very fresh green, spring green, but still soft
7. The standing up pouch pouch should be elegant
The middle slot for the leaf shaped name card should not be visible (meaning same colour as the surrounding), however the leaf shaped name card should be visible and could possibly have the same green color as the packaging. The leaf shape name-card should be green as well.
Our aim is to get awareness of our product. We want to catch people their attention and let them understand that great, healthy and natural tea exists. Tea Adventure focusses on providing the best quality teas for the most reasonable price. Our aim is not making money, but changing the world of tea into a world where people can enjoy all kinds of great teas (hence tea adventure). We are against adding things to tea like sugar, milk, fruits, or flavors, and we are as well against mixing low grades and high grades. Tea should be natural and pure.
Our target market is people who love to drink high quality tea, know something about good tea already, but are often scared about the stories of fake tea, crazy high prices, and complicated packaging. We want them to carry around a standup pouch and enjoy drinking great tea all day long.
Since tea leaves highly vary in size and shape, we need to have to different sizes:
The size for the leaf size name card:
The slot (to put the name card in): 4x4cm
Leaf size name card: within 6x4cm (therefore the upper 2cm of the leaf will be shown outside the slot)