Many parents (especially first-time moms) want the best products for
their baby. They look for brands that they can trust and will provide
the best quality for their child.
The packaging should convey these messages and make the purchase
decision easier for our customers. It should be clean and simple, but
modern. We want to appeal to our main audience ,which are millennial
moms (approximately age 18-34). She is under a lot of time
and does not have much time to shop around, so the packaging needs to
be attractive but clear and stands out from other competitors.
Another factor to consider is that parents are now willing to pay a
premium for products that will save time and hassle in the future. So
the packaging should look high-end to appeal to our customers.
Please note that this product will only be sold online so the first
thing she will see is an image of the packaging. The product will be
shown next to many similar items, most likely on a search results
within the online retail website, so it is important that our
packaging stands out and grabs our customer's attention.
REQUIRED CONTENT TO ADD:
Logo (attached) - bebé owl
Name of product:
"Waterproof Quilted Bamboo Crib Mattress Pad"
The following features should be bulleted:
- Luxuriously soft bamboo fiber terry cloth
- Fitted sheet to prevent sliding
- Waterproof but breathable to keep baby dry
- Protects mattress from stains and odors
- Defends against bacteria, dust mites and mold
Color - white
Size: 52”L x 28”W x 6"H
Washing icons & labels under each icon (copy from washing label
Barcode (file attached) - must be placed at the bottom right side of
the packaging insert
"Made in China" in small, italicized font at the bottom
Suffocation warning copy must be shown across the very bottom of the
insert. Font size must be no smaller than 10 pt font. It should say:
"WARNING: To avoid danger of suffocation, keep this plastic bag away
from babies and children. Do not use this bag in cribs, beds,
carriages or play pens. This bag is not a toy."
One-sided insert (placed in front) within a clear PVC zippered bag
Packaging Insert Size:
Width - 28 cm
Height - 21 cm