I require artwork for a PRODUCT PACKAGING INSERT PAGE that will be used for the products listed above. This insert will be the same, except the title name, product sizing specifics and certification seals will be unique.
A sample of the packaging for the comforters and mattress protectors is attached, however the non-woven material on the outside will match the blue of the certification seal, instead of the green that you see on this example.. (see SmartSilk Packaging). The product insert for the Pillow protectors will be different. The Pillow Protectors will be packaged in a small poly envelope. Please note that the product insert for this item will be smaller.
The examples that I have included in this product brief are from our competitor, SmartSilk. The intent is to NOT re-create a similar packaging insert design, but to be used as a guideline as to the required information.
I have attached a file of our logo design for Luxeport Pure. Although you can use it as illustrated, a consideration may be to recolor the logo the same blue that is in the certification standards logo. This blue will be used as the color of the non-woven material for the packaging. (in place of the green you see on the SmartSilk examples)
The look and feel of the inserts are to appeal to the health and wellness of shoppers, focusing on the 'asthma and allergy friendly' certification. This product was built especially to meet these certification standards which will differentiate it from the majority of competitive products in the North American market. We would like these product inserts to relay a feeling of purity, comfort and well being.
The tag line to be utilized in this inset is ' allergy certified pure silk'
Refer to the powerpoint doc attached for individual requirements for:
Content of 'COMFORTER' insert
Content of 'MATTRESS PROTECTOR' insert
Content of "PILLOW PROTECTOR' insert
Also included is the actual artwork for SmartSilk inserts. This is for informational purposes only and is not to be replicated. Please note however, the SIZE of the actual inserts detailed in these files is CORRECT.
Included are examples of some photo's that could be used. There could be alternate options that could be used instead of a photo. We by no means want to replicate SmartSilk examples, but utilize these examples as a starting point to far exceed what they have done.
Also included are the 'asthma and allergy friendly certification seals. These have been copied from the asthma and allergy association website. We will not receive the high res file for these logo's until certification has been completed. We expect this to be done by mid June.