Project Kombucha differentiates from other Kombucha producers by producing a small-batch, handmade, artisanal quality health product. The brand differentiates marketing by narrowly focusing on the 25-35 year old sophisticated female niche. Project Kombucha is much closer to the original kombucha recipe than other producers who produce fruity beverages with very little Kombucha flavour, and therefore will be branded with more of an apothecary styling. The design should not appeal to the hippy holistic consumer, but rather the urban consumer who is seeking to optimize their health.
Label design must be 2 colours max
Health benefits that Project Kombucha will market: Probiotic, detoxifying, low calorie.
The label will be applied to an apothecary style, dark Amber glass bottle. I have attached a photo to this form.
I have attached images of other brands to give you an idea of what I'm looking for.
There will be an opportunity for ongoing payment, as I will need subtle changes made, such as ingredients, flavours, etc.