Themes to consider:
Rapid analysis, Agile group working, Shared results, Clear picture, Anonymous data collection, Remote working.
The tool might be used with groups from between 2 – 200 people. These people might be together in the same room or potentially participating from around the world.
Color preference and fonts:
Natural tones, Posts will reflect standard post-it colours, yellow being the standard/general type. Colour scheme should complement this. Our standard website approach is to present on a white background, but willing to consider alternatives.
Parent company found at http://www.velresco.com, does not have to match this, but should not clash with it.
Open to font choice but would prefer standard available webfonts that are clean and crisp.
We are looking for something simple and intuitive, technology that enhances the human activity.
We are looking more modern than classic (bearing in mind that we are simulating post-its a 'traditional' medium).
We should be aiming to look luxury vs economical, we are selling to businesses not going for a mass-market appeal, although this doesn't mean that there can't be a sense of fun.