SIMPLE redesign of a simple design - Car research made easy

VehicleHistory.com

We're a vehicle information / research site - target audience is the in-market car shopper (used or new) who is looking to do their research before buying their next car.

We're currently revamping our "Make/Model/Year" report in an effort to reduce clutter, present the information in as easy-to-digest format as possible, and provide the user with everything they need to know about whichever vehicle they're thinking of buying. (Ex. 2016 Acura ILX).

What we want to do now is see whether or not we're really on the right track, or if there are certain things about our design that could be cleaned up or improved. Rather than upload the entire page, we're going to just do the top 1/3 of the page - since the winning design will give us more than enough inspiration to carry out the other 2/3's of the page.

Could we be doing better with our choice of fonts? Better with our navigation? Is there a better way to lay out the information or page itself? Our goal is to have the simplest, most clutter-free, easiest to understand site online for researching vehicles. We welcome any and all improvements.

You will see 3 placeholders of ads on the mockup, we do need to have at least 3 ads near the top of the page but feel free to move those around if necessary - don't need to put too much focus on those though.

We will be scoring each design collectively out of 30, broken down in to 3 buckets:

Simplicity / clutter-free design - /10 points

Overall "Look and Feel" - /10 points

How easy the information is to understand and digest - /10 points

Highest score is the winner. Don't be afraid to add some color here or there if you think it will add to the overall look and feel, just not at the expense of simplicity. Apple is a good brand to consider when approaching this design.