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Video-Design for Website & YouTube Design
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We provide information, tips and tricks for gardeners. The target group are adults and between 30 and 60.
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Dear designers :) , we hope our comprehensive briefing doesn't put you off. It's not just about a small part of web design, but also about YouTube or video design. We would like to see our videos have a more modern look and need various design elements and design suggestions from the lower third to the display of different kind of videos on the website. We have divided this briefing into the three stages of the competition, otherwise it would have been too much for the first stage. So if you want to take part, please only work on the part STEP 1 of the briefing. Other tasks are for “winners” of the next rounds. Of course everything should fit together and look like one design. General Information of our Design: Please use the font Roboto and the colors: #636d5e, #f57c11 and #2d822d. At the website we worked with round corners and drop shadow. (www.mein-schoener-garten.de/) On the files “facebook-post-1”, “pinterest-post-1” and “pinterest-post-2” you can see how social media posts look like. ------------------------ STEP 1 ------------------------------ Please only edit this part for the first stage of competition. // Task 1: Thumbnails YouTube// File at the end of the project: Open file, JPG, 1280 x 720 pixels Our thumbnails need to catch the interest of the people. We want our videos to stand out from the crowd with an attention-grabbing (but accurate!) thumbnail image. In our opinion big pictures and contrast of color is very helpful. As we rarely have any pictures from the video shoot, we would like to ask you to work with screenshots from the videos. Of course free stock material of plants is also possible. In the end it comes out in 3 different video types: DIY-Videos for YouTube, where people can see a clear process from the beginning to the end and Videos for YouTube, where people receive general tips, but do not see a big change in the object (they also can be separated in videos with and without a moderator). And at the end, we need a Thumbnail for the integration of the videos on our Website. o Version 1: DIY-Videos (Instructions) With DIY-Videos, we'd like to give an idea of the process that is emerging. Which means we would like to show pictures before and after. Please take a look at the pictures from “thumbnail-inspiration-before-after-1” to “thumbnail-inspiration-before-after-5” to get an idea of what we liked on other accounts. Also we need an area for the text/heading. Therefore please create a space of approx. 30-40. For this heading you can use “Bunte Fußmatte selbst gestalten”. Please use this video as an example. https://www.youtube.com/watch?v=yi5O0ah6_a8 Please also add our logo in an integrative way. o Version 2: General tips. If we don't have any instructions, but only general tips, we need a modified design of version 1, because we don't have any before and after pictures. For version 2 we have two cases: Video with moderator We have a person/moderator in the video, we would like to show a close up from the face with an expressive face or even strong emotions (as far this is possible). Also the topic of the video is about should be shown as an image. If the video is about cutting lavender the main actor and lavender should be shown clearly. If there is no good picture in the video it could be a solution to work with stock pictures. Also we need an area for the text and add our logo in an integrative way. Please use these two videos as an example (https://www.youtube.com/watch?v=CfnqU6dYwRE&t=7s, https://www.youtube.com/watch?v=0oW9C9mwkrE&t=126s ) Please also create a space of approx. 30-40 characters for the heading in the picture. For this heading you can use “So bleibt Ihr Rasen schön”. Video without moderator When there is no moderator in the video only the final result of the video should be shown. Again we need an area for the text and add our logo in an integrative way. Please use these two videos as an example (https://www.youtube.com/watch?v=Jci7DiLE8J0) o Version 3: Klick to start. Version 1 and 2 are intended for use on YouTube. Version 3 should be made available on the website and make it clear to the user that a video will be started after clicking here. So please use the design from the versions before and implement a play-button. Please use 2100 x 1182 px for that. o Info for Version 1 – 3 We would also like to integrate one icon to the thumbnails, to show the user at one glance what kind of work is done. Please take a look at the task 2 for further information. //Task 2: Icons // File at the end of the project: open file (eps) & png The following list shows an overview of the different kind of work, that is explained in the videos. - To cut - To sow - To build - To plant - maintenance - scarify - decorate - to multiply - to fight - recipe - fertilize - ... In the first step we would like to ask you to design an icon for the first 4 (cut, sow, build, plant) so that we can make an impression. We imagine the icon in a more natural drawing style, in contrast to the otherwise rather straightforward design. Please integrate one of the 4 icons into all thumbnails of task 1. You will find some inspiration for the style of the icons on the jpg-file “icons-inspiration”. // Task 3: Redesign Explanation boxes & Item description (motion design) // File at the end of the project: Motion Graphic template (where text and icon can be exchanged) & One File without text in animation Codec. In several clips we are just explaining things with information boxes and without voice as you can see in this clip on sec 0:31 or 0:47. (https://www.youtube.com/watch?v=zMf_1MBc74g )We also want them to look a lot more modern and fit the design and the other new elements. Furthermore the material is also named and we need a new design for that. You can see this on 0:11 (https://www.youtube.com/user/meinschoenergarten) Please also think about how the elements slide in and out. And please include one of the icons in the design, to represent the topic, the explanation is about. ------------------------ End of STEP 1 ------------------------------ ------------------------ STEP 2 ------------------------------ Please only edit this part if we ask you about it and you are in the second round. // Task 4: Lower Third/Aston (motion design)// File at the end of the project: Motion Graphic template (where text and icon can be exchanged) & One File without text in animation Codec We need a design for the lower third. What we have used before, you can see on this video (https://www.youtube.com/watch?v=CfnqU6dYwRE&t=7s) on sec 0:03. It should of course fit the new design and be more subtle and modern. The text field should still be able to contain the following text: “Dieke van Dieken” (the Name) and “Mein schöner Garten Redakteur” (the position). Please include one of the icons in the design. // Task 5: End credit of the clip (motion design) // File at the end of the project: Motion Graphic template (where text can be exchanged) & One File without text in animation Codec The end credit we currently have is starting for example at 2:17 on this video: https://www.youtube.com/watch?v=CfnqU6dYwRE&t=7s . We would like to change the content there and implement a call to action to ask the viewers to subscribe the channel. Also there need the be space to implement the Video-Endcards of YouTube. The end credit should last around 15 seconds – 20 seconds. The video should go smoothly into the end card. The end credit should be able to be used independently of the video, as not every end is compatible. Example of other end credits: - 4:37 sec - end https://www.youtube.com/watch?v=pYLfcOB5ars - 32:46 sec - end: https://www.youtube.com/watch?v=JdR-JsWnMNE - 12:38 sec - end: https://www.youtube.com/watch?v=X061GF-1UVY - 03:50 sec – end: https://www.youtube.com/watch?v=DmyH8QXwIZ0 The Video-Endcards have prescripted positions and sizes. Please make a design for the combination 2 Videos, one link and one subscription button and one end credit design for 2 videos and one subscription-button. You will find the visualization on the picture “end credit.jpg”. // Task 6: Watermark // File at the end of the project: open file (eps) & png Should be the logo. All specifications you can find here: https://support.google.com/youtube/answer/6147757?hl=en // Task 7: Channel Banner // File at the end of the project: open file (psd) & png, 2.560 × 1.440 pixel. We would like to see two types of channel banner. One with the two main moderators and one without them, showing a general impression. The banner should match the other design and contain the following information: - Name/Logo - Call to action to subscribe and push the bell. Here we are inspired by the solution of Malwanne: https://www.youtube.com/channel/UCsdvYCZNcEySbDbAy4NFsCw You can finde the moderators in the jpg files “moderators-1” to “moderators 5”. // Task 8: Intro-Motion // So each moderator speaks a few sentences explaining, what the video is about and after that, there is a short intro. Please take a look at the intro-videos, we are inspired by. Ultimately, the name of the channel or the logo is always animated here. We wish to have the same for our channel “Mein schöner Garten”. Generally it should fit the brand in general and have a modern look and feel. However, we would like a label for each moderator that does not determine the entire layout, but we can still change it depending on the morderator. You can find them on picture "moderators-1.jpg" to "moderators-5.jpg". Here too, motion design should be used again and of course the entire design concept should be taken up. Here we are inspired by these intros: - https://youtu.be/wuxTd9VTb0w?t=40 - https://youtu.be/fyMQoYF5AfQ?t=8 - https://youtu.be/EtL5-VJBjx0?t=87 - https://youtu.be/TtIO-DIFGQU?t=29 ------------------------ End of STEP 2 ------------------------------ ---------------------------- STEP 3 ---------------------------------- Please only edit this part if we ask you about it and you are in the third round. // Task 9: Video Implementation// File: Open File (psd) & Motion Graphic template (where text can be exchanged) & One File without text in animation Codec Furthermore we need a video design for the placement on our website. The implementation no longer fits the recently completed redesign and some people do not seem to understand, that they are facing a video. So what are we thinking of? In the following we go into the corresponding points that are necessary for us to make an adjustment. Please start to design the mobile version. After finishing this, we will ask you to adapt this to the desktop version. o The placement of the video screen on the website On our teaser elements, we are working with rounded corners and drop shadow. We would like to adapt this to the video screen. (Link to teaser elements: https://www.mein-schoener-garten.de/, Link to Video: https://www.mein-schoener-garten.de/videos/5-tipps-gegen-schnecken-35316). Probably at the end it will look similar to the videos on focus.de (https://www.focus.de/reisen/camping/camping-das-sollten-sommer-camper-jetzt-unbedingt-wissen_id_12244688.html) o Loading Screen We would like to implement a loading screen based on the one of the videos implemented in the focus website. Could you please adapt this to our brand? (example https://www.focus.de/reisen/camping/camping-in-deutschland-das-sollten-sommer-camper-jetzt-unbedingt-wissen_id_12244688.html ) o Start Button To make sure people understand that they are facing a video we need to make the start button more obvious and explaining. Please take a picture on the focus website and insert a small movement so that the button jumps into the eye. Please also integrate the sentence “Jetzt klicken und abspielen” (https://www.focus.de/reisen/camping/camping-das-sollten-sommer-camper-jetzt-unbedingt-wissen_id_12244688.html) o Play elements The videos on “focus” also have a button to jump to the beginning of the video and turn on the sound. We would also like to implement that for our videos. Please also design these elements based on the design of the start button. (https://www.focus.de/reisen/camping/camping-das-sollten-sommer-camper-jetzt-unbedingt-wissen_id_12244688.html) o Sticky Player We also want the video to stick to the top half of the page when it is played, while the user can scroll down the text. You can also observe this behavior on the focus page. Please show us how it will look on our side. ------------------------ End of STEP 3 ------------------------------
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