We would like a flyer designed to promote the new Canon imagePROGRAF PRO-1000 and special we currently have running on it.
We would like the flyer to be designed so that it can be emailed out as a newsletter as well as being printed, specifically through MailChimp. It would also be ideal to be able to post the image through social media websites. This will impact the maximum size of the file.
This printer is a desktop printer that prints to the same quality as a professional large format printer. See the Canon website link below for more information. This means that the target market is those that need professional quality prints but are not professional copy shops. The most likely audience is hobbyist to professional photographers, small to medium businesses, schools (for art students), graphic designers and digital artists.
Whilst we traditionally have our logo on a white background, we do have another version that we sometimes use on a black background - see attached previous flyer. For this promotion, we would like to emulate the style of the first page of the Canon information package, see attached. However it does not need to be a direct copy.
The special we're advertising is a value pack that includes the printer and a 2nd set of inks for $2,474.52. This is because whilst the printer comes with a set of inks, when you first set it up it draws half the ink into the printer to fill the internal tanks. This means that after one use it will appear the inks are half empty even though the ink is in the printer. The second set of inks will prevent the user from having to purchase more inks shortly after purchasing the printer.
The key aim of this flyer is to attract readers enough to go to the website or contact our office. All the information regarding the technical specifics are included there. As the printer is still a significant investment for most consumers, we do not expect most to purchase the printer online without talking to us first, however this flyer should be designed to interest them enough to seek further information.
Above all, we are looking for a design that stands out. This a pretty impressive machine so we would like to do it justice.