I am a german coach and consultant working in the healthcare industry. My customers are companies and their top-managers who want to develop the best healthcare products as fast as possible, in order to decrease the suffering of millions of people worldwide.
Therefore I am working together with my clients with a given system to help them to change from their current Status Quo (long development cycles) into a "Dream Space" (develop the best products fast and reliable).
Currently this system is just in my head. I would now like to offer my clients a physical representation of the system on paper. This flyer should be a place where my clients will work with on a daily basis, so the design should make it easy and fun to use the so called "Change-Canvas".
You can find a "snapshot" of my preworks in the attachements to get a rough idea.
To the details:
Please add a header at the top "Change-Canvas [newline] 10X für disruptive Medizintechnik". Also add a footer "Frank Lange - Ihr Top-Management-Coach für disruptive Medizintechnik [newline] http://www.franklange.eu | http://www.franklange.tv
The system consist of 6 sections, ordered 2 columns * 3 rows. Every section consists of the following parts:
* a title
* an icon
* a short description
* a working area
* please leave some space at the bottom of each area for some advices for the usage (informational text for the 6 sections will come in the next days).
Let's go through the 6 sections, starting from top left down to bottom right:
icon: Should be an icon about a great team, resources, abundance. The sun is just an example - Feel free to explore!
short description: "Unterstützung"
working area: A table with 4 columns * 2 rows (see atachment). Columns: "+", "-", "Aktion", "Wer?". Rows: "Fähigkeit", "Liebe", "Sinn"
title: Dream Space
icon: The icon should represent the goal: a cloud, a pot of gold, ...
short description: "Zielklarheit"
working area: Table with 2 columns * 5 rows. First column should be much smaller than the second column, since the second column will be used by the client to write his/her own descriptions of the goal. Line 1 should be much bigger than the other lines because here the client needs much place for textual information. Text in the first column: "10X-Ziel", "Zieldatum", "Finanzieller Wert", "OMTM (one metric that matters", "Elixier (persönliches Wachstum, Emotion)"
icon: The icon should represent the daily work / little steps. "stairs" is just an example, feel free to experiment!
short description: "Daily Management"
working area: Table with 5 columns * 7 rows. 2nd and 5th column should be bigger than the rest. Text in the first row: "User Stories", "geplant", "in Arbeit", "im Test", "beendet"
icon: The icon should represent strategies / targets
short description: "Strategisches Backlog"
working area: graph with two dimensions. x-dimension "Aufwand", y-dimension "Nutzen"
title: Status Quo
icon: icon should represent the analysis of the status quo / where are we standing right now
short description: "7 Probleme der Medizintechnik"
working area: diagram as you can see in detail in the following YouTube-video https://youtu.be/WEfEm1UB7m0?t=521 (Start at 8:40). You can leave the small black texts between the red blocks away. The texts in the red blocks are (starting bottom left, then clockwise": "Überlastung", "Projektverzögerungen", "Später Markteinstieg", "Me-too-Anbieter", "Kostendruck", "Aktionismus", "Unsicherheit" (in the center)
icon: There is a gap between the status quo and the dream space. The icon should represent this gap and / or the resistance to the change
short description: "Widerstände gegen den Wandel"
working area: graph with "pot of gold", "crutches", "mermaid", "crocodile"