Cómo stridepest comenzó su viaje en postal, flyer o impreso
¿Cómo se te conoce?
Stride Pest Control
Cuéntanos a qué tipo de público quieres llegar
We provide residential pest and termite control service for the greater Austin, TX area. Our ideal target audience is a married female homeowner age 30-50 with a combined annual income over $100k.
¿Qué te inspira y qué diseño imaginas para tu empresa?
Looking for a simple, eye-catching over-sized postcard design that will be sent out via EDDM. Alternatively, the designer could present a set of designs. The end goal is to get people to call in to set up new pest control service.
The postcard should be 9" x 6.5". The initial mailing will be sent to a suburb community called Round Rock.
I'm partial to a simple, clean design with a lot of white space, but I know it's also a balance trying to get the most pertinent information on your mailer. I have some preliminary ideas but want to see what the designers can come up with.
Though the design eliments should be unique, there is some specific content that probably should be included:
1. We will want to direct people to our phone number (512) 777-1339 and our website stridepestcontrol.com. Our logo should also be on the mailer and is attached.
2. One of our compaines biggest competitive advantages is our high online ratings. I would like to draw attentions to this. 10 5-star reviews on google, 66 5-star reviews on yelp, 16 5-star reviews on facebook, 38 recommendations on Nextdoor, 'A+' rating on Angie's List, 'A+' on Better Business Bureau, plus a bunch of other less well-known sites. Maybe something like, "Highest rated pest control company in Round Rock!" with a visual of 5 stars and some of the different platform logos (yelp, google, etc).
3. I've heard it's good to have some type of call-to-action. Possibly a set of coupon with an expiration date on it. Here are a few that I think would be effective:
-$50 off your first service when you sign up for a recurring maintenance plan.
-$100 off a flea treatment when you sign up for a recurring maintenance plan.
-%10 off a full-home termite treatment.
4. It might be nice to have some type of list of the pests we deal with. Maybe, "Ants, Roaches, Spiders, Wasps, Scorpions, And much more!" I'm a little hesitant to make the postcard too busy, so maybe I can see options with this element and without.
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