Cómo lifetimedecoys comenzó su viaje en postal, flyer o impreso
¿Cómo se te conoce?
Lifetime Decoys, LLC
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
We make products used for duck and goose hunting. Specifically, we make the hardware products that are used with decoys (fake plastic ducks that float in the water). Our target audience is waterfowl hunters, people who like hunting and fishing, people who like Duck Dynasty. Typical age range is 15-55, 80% male. We sell only in the United States and sell on our website as well as to retailers and outfitters nationwide.
¿Qué te inspira y qué diseño imaginas para tu empresa?
We need a design for a full-page 4C ad that will be printed in a equipment issue of a popular waterfowl magazine. We want the ad to make our products look awesome and attract buyers. Make them remember us and visit our website as well (http://www.lifetimedecoys.com). We want the ad to cater to the "hardcore" waterfowler, like the pictures of guys duck hunting our in the rain, toughing out the elements, etc. Most of the audience is male outdoorsmen (think bearded Duck Dynasty guys). Main competitor is http://www.rigemright.com, and the Duck Dynasty websites do a good job of giving that tough guy hardcore waterfowler impression as well. The specifications for the ad are below:
A SWOP-standard proof, pulled
from the supplied ﬁle, must be
submitted with each 4-color ad.
Non-Bleed - 1/2” inside trim. Nonbleed
ads should have all elements
within this measurement.
Bleed - 1/8” outside the trim.
Elements that “bleed” off trimmed
page should extend at least 1/8” beyond trim
Trim - The edge of the page
Safety - 1/4” inside of trim edge.
All image and text not intended
to bleed should be within this
Full Page: Non-bleed: 6.75x9.5 Bleed: 8x10.75 Trim: 7.75x10.5 Safety: 7.25x10
Size: 7¾ w x
Feel free to be creative. We want to highlight 3 products: our decoy rigs (3 sizes), our Jerk rig and our gang rig. Our decoy rigs are by far the highest quality available because they are made of steel cables. They never tangle and don't break. They don't have to be replaced every season like all other decoy rigs. We are the only ones who offer a warranty on our rigs because we are the only ones who can. Serious decoy rigs for serious duck hunters. Check our website for more info or please ask if have any questions!
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